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It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation

Overview of attention for article published in International Journal of Advertising, July 2020
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (67th percentile)
  • High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

twitter
7 X users

Citations

dimensions_citation
8 Dimensions

Readers on

mendeley
29 Mendeley
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Title
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Published in
International Journal of Advertising, July 2020
DOI 10.1080/02650487.2020.1793632
Authors

Brigitte Naderer, Jörg Matthes, Simone Bintinger

X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 29 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 3 10%
Lecturer > Senior Lecturer 2 7%
Lecturer 2 7%
Unspecified 2 7%
Student > Master 2 7%
Other 4 14%
Unknown 14 48%
Readers by discipline Count As %
Business, Management and Accounting 6 21%
Social Sciences 3 10%
Unspecified 2 7%
Arts and Humanities 2 7%
Linguistics 1 3%
Other 0 0%
Unknown 15 52%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 March 2021.
All research outputs
#6,009,600
of 23,221,875 outputs
Outputs from International Journal of Advertising
#73
of 268 outputs
Outputs of similar age
#129,233
of 399,783 outputs
Outputs of similar age from International Journal of Advertising
#1
of 10 outputs
Altmetric has tracked 23,221,875 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 268 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has gotten more attention than average, scoring higher than 72% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 399,783 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 67% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them