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It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation

Overview of attention for article published in International Journal of Advertising, July 2020
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About this Attention Score

  • Among the highest-scoring outputs from this source (#48 of 189)
  • Good Attention Score compared to outputs of the same age (66th percentile)

Mentioned by

twitter
6 tweeters

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
7 Mendeley
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Title
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Published in
International Journal of Advertising, July 2020
DOI 10.1080/02650487.2020.1793632
Authors

Brigitte Naderer, Jörg Matthes, Simone Bintinger

Twitter Demographics

The data shown below were collected from the profiles of 6 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer > Senior Lecturer 1 14%
Lecturer 1 14%
Student > Doctoral Student 1 14%
Professor 1 14%
Student > Ph. D. Student 1 14%
Other 0 0%
Unknown 2 29%
Readers by discipline Count As %
Social Sciences 3 43%
Business, Management and Accounting 1 14%
Unknown 3 43%

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 July 2020.
All research outputs
#4,371,890
of 16,626,023 outputs
Outputs from International Journal of Advertising
#48
of 189 outputs
Outputs of similar age
#99,169
of 299,233 outputs
Outputs of similar age from International Journal of Advertising
#1
of 3 outputs
Altmetric has tracked 16,626,023 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 189 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.6. This one has gotten more attention than average, scoring higher than 74% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 299,233 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 66% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them