It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation

Overview of attention for article published in International Journal of Advertising, July 2020

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Good Attention Score compared to outputs of the same age (67th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

So far, Altmetric has seen 9 X posts from 7 X users, with an upper bound of 5,917 followers.

Spoof brands humorously mimic existing brands but have different effects. Check out the results: https://t.co/T7yEEOYu5a (3/5)

Spoof brands humorously mimic existing brands. Here are the results: https://t.co/T7yEEOYu5a (3/5)

RT @Bri_Nad: How do we process spoof brands? Does the fake brand name stick or do we remember the referenced brand? Check out all results i…

RT @Bri_Nad: How do we process spoof brands? Does the fake brand name stick or do we remember the referenced brand? Check out all results i…

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