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How and for What Purposes Global Food Brands Use Online Contests: Entertainment or Innovation?
Digitally Supported Innovation
Springer, Cham, January 2016
Silvia Massa, Stefania Testa
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Lecturer > Senior Lecturer||1||17%|
|Student > Doctoral Student||1||17%|
|Student > Ph. D. Student||1||17%|
|Student > Master||1||17%|
|Professor > Associate Professor||1||17%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||50%|