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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Selling second best: how infant formula marketing works
|
|---|---|
| Published in |
Globalization and Health, August 2020
|
| DOI | 10.1186/s12992-020-00597-w |
| Pubmed ID | |
| Authors |
Gerard Hastings, Kathryn Angus, Douglas Eadie, Kate Hunt |
X Demographics
The data shown below were collected from the profiles of 364 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 118 | 32% |
| Australia | 25 | 7% |
| United States | 14 | 4% |
| Ireland | 14 | 4% |
| Canada | 7 | 2% |
| New Zealand | 6 | 2% |
| Mexico | 5 | 1% |
| Switzerland | 4 | 1% |
| Brazil | 3 | <1% |
| Other | 28 | 8% |
| Unknown | 140 | 38% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 236 | 65% |
| Practitioners (doctors, other healthcare professionals) | 66 | 18% |
| Scientists | 47 | 13% |
| Science communicators (journalists, bloggers, editors) | 15 | 4% |
Mendeley readers
The data shown below were compiled from readership statistics for 196 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 196 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 22 | 11% |
| Lecturer | 15 | 8% |
| Student > Bachelor | 14 | 7% |
| Researcher | 13 | 7% |
| Student > Ph. D. Student | 13 | 7% |
| Other | 22 | 11% |
| Unknown | 97 | 49% |
| Readers by discipline | Count | As % |
|---|---|---|
| Nursing and Health Professions | 19 | 10% |
| Medicine and Dentistry | 17 | 9% |
| Social Sciences | 14 | 7% |
| Business, Management and Accounting | 13 | 7% |
| Agricultural and Biological Sciences | 8 | 4% |
| Other | 24 | 12% |
| Unknown | 101 | 52% |
Attention Score in Context
This research output has an Altmetric Attention Score of 729. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 October 2023.
All research outputs
#28,117
of 25,726,194 outputs
Outputs from Globalization and Health
#2
of 1,241 outputs
Outputs of similar age
#1,145
of 426,229 outputs
Outputs of similar age from Globalization and Health
#1
of 35 outputs
Altmetric has tracked 25,726,194 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,241 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 22.7. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 426,229 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 35 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.