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An Academic Healthcare Twitter Account: The Mayo Clinic Experience.

Overview of attention for article published in CyberPsychology, Behavior & Social Networking, June 2016
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (97th percentile)
  • High Attention Score compared to outputs of the same age and source (88th percentile)

Mentioned by

news
3 news outlets
twitter
98 tweeters
facebook
2 Facebook pages

Citations

dimensions_citation
9 Dimensions

Readers on

mendeley
27 Mendeley
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Title
An Academic Healthcare Twitter Account: The Mayo Clinic Experience.
Published in
CyberPsychology, Behavior & Social Networking, June 2016
DOI 10.1089/cyber.2015.0607
Pubmed ID
Authors

Widmer, R Jay, Engler, Nicole B, Geske, Jeffrey B, Klarich, Kyle W, Timimi, Farris K, WidmerR. Jay, EnglerNicole B., GeskeJeffrey B., KlarichKyle W., TimimiFarris K., Widmer, R. Jay, Engler, Nicole B., Geske, Jeffrey B., Klarich, Kyle W., Timimi, Farris K.

Abstract

With more than 300 million monthly active users, Twitter is a powerful social media tool in healthcare, yet the characterization of an academic healthcare Twitter account remains poor to date. We assessed basic gender and geographic data on the account's "followers," as well as categorization of each tweet based on content type. We analyzed the impressions, engagements, retweets, favorites, replies, hashtag clicks, and detail expansions using both Sprinklr and Twitter Analytics. Over a period of 12 months, the account amassed 1,235 followers, with 54 percent being male and 68 percent residing in the United States. Of the 1,635 tweets sent out over the life of the account, we report more than 382,464 impressions, 6,023 engagements, 1,255 retweets, 776 favorites, and 1,654 embedded media clicks in this period. When broken down by tweet category, publication tweets garnered the highest engagement with an estimated mean number of clicks per tweet of 8.2 ± 81.9. Original content had higher total engagement per tweet than retweeted material (2.8 ± 9.2 vs. 0.2 ± 0.9 engagements per tweet; p < 0.0001). Tweets regarding internal, national, and continuing medical education events had similar engagement. Herein is the first publication within the medical literature describing a "case series" of cardiovascular tweets over 12 months. We highlight a rapidly emerging group of interactive followers, a successful means by which to disseminate and engage in breaking topics throughout the cardiovascular field, and the importance of combining physician-led knowledge with intermittent marketing messages.

Twitter Demographics

The data shown below were collected from the profiles of 98 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Australia 1 4%
Unknown 26 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 26%
Researcher 5 19%
Student > Postgraduate 5 19%
Unspecified 2 7%
Other 2 7%
Other 6 22%
Readers by discipline Count As %
Medicine and Dentistry 11 41%
Unspecified 4 15%
Business, Management and Accounting 4 15%
Computer Science 3 11%
Social Sciences 2 7%
Other 3 11%

Attention Score in Context

This research output has an Altmetric Attention Score of 85. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 March 2018.
All research outputs
#159,913
of 12,255,274 outputs
Outputs from CyberPsychology, Behavior & Social Networking
#62
of 871 outputs
Outputs of similar age
#7,257
of 270,779 outputs
Outputs of similar age from CyberPsychology, Behavior & Social Networking
#3
of 27 outputs
Altmetric has tracked 12,255,274 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 871 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 25.3. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 270,779 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 27 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 88% of its contemporaries.