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Chapter title |
Gesellschaftliche Dimensionen der Werbekommunikation
|
---|---|
Chapter number | 53 |
Book title |
Handbuch Medienökonomie
|
Published by |
Springer Fachmedien Wiesbaden, June 2016
|
DOI | 10.1007/978-3-658-09632-8_53-1 |
Book ISBNs |
978-3-65-809632-8
|
Authors |
Nils S. Borchers |
Editors |
Jan Krone, Tassilo Pellegrini |