Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations

Overview of attention for article published in Journal of Business and Technical Communication, September 2020

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#1 of 202)
High Attention Score compared to outputs of the same age (99th percentile)
High Attention Score compared to outputs of the same age and source (94th percentile)

Mentioned by

news: 7 news outlets
blogs: 6 blogs
twitter: 900 X users

facebook: 1 Facebook page
wikipedia: 1 Wikipedia page
reddit: 3 Redditors

Citations

dimensions_citation: 8 Dimensions

Readers on

mendeley: 47 Mendeley

Summary News Blogs X Facebook Wikipedia Reddit Dimensions citations

So far, Altmetric has seen 4 Reddit threads by 3 users.

I saw steak-ums and assumed this was the GB subreddit

User starrwhack, in the r/GiantBomb subreddit, 01 Oct 2020

The social media account of the brand Steak-Umms recently tweeted to counter COVID-19 misinformation. This move attracted 60k new followers to their Twitter in a week. Analysis of this success shows the value of positive expectancy violation and active corporate commitment to the public good

User asbruckman, in the Reddit Science subreddit, 01 Oct 2020

Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations

User mem_somerville, in the Everything Science subreddit, 22 Sep 2020

Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations

User mem_somerville, in the Reddit Science subreddit, 22 Sep 2020