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North American Perspectives on the Development of Public Relations

Overview of attention for book
Cover of 'North American Perspectives on the Development of Public Relations'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 United States Antecedents and Proto-PR
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    Chapter 3 United States–Development and Expansion of Public Relations
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    Chapter 4 Canada—Development and Expansion of Public Relations
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    Chapter 5 Public Relations Education and the Development of Professionalization in Canada and the USA
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    Chapter 6 Government Public Relations in Canada and the United States
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    Chapter 7 Entertainment Publicity and Public Relations
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    Chapter 8 Political Communications and Lobbying in the United States
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    Chapter 9 The Historiography of North American Public Relations
Attention for Chapter 1: Introduction
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