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Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Overview of attention for article published in Cornell Hospitality Quarterly, June 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#14 of 197)
  • High Attention Score compared to outputs of the same age (86th percentile)

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