↓ Skip to main content

Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Overview of attention for article published in Cornell Hospitality Quarterly, June 2020
Altmetric Badge

About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#14 of 197)
  • High Attention Score compared to outputs of the same age (86th percentile)

Mentioned by

2 news outlets

Readers on

6 Mendeley