Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Overview of attention for article published in Cornell Hotel & Restaurant Administration Quarterly, June 2020

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#29 of 326)
High Attention Score compared to outputs of the same age (85th percentile)

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news: 2 news outlets

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Summary News Dimensions citations

So far, Altmetric has seen 2 news stories from 2 outlets.

Chain Affiliation Is On The Rise But Which Hotels Will Rebrand? | By Dr. Prashant Das

hospitalitynet, 14 Oct 2020

By Hotels can change brands (i.e. rebrand). An independent hotel may affiliate itself to a chain (or vice-versa), or a branded…

Chain Affiliation Is on the Rise but Which Hotels Will Rebrand?

Hotel Online, 13 Oct 2020

Hotels can change brands (i.e. rebrand). An independent hotel may affiliate itself to a chain (or vice-versa), or a branded…

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