The status quo of the visual turn in public relations practice

Overview of attention for article published in Communications: The European Journal of Communication Research, October 2020

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Finally published. Our work about the status quo of the visual turn in #PR #PublicRelations

“The status quo of the visual turn in public relations practice” by @mwiesenb & @DejanVercic #openaccess https://t.co/tj96WLjHTR

RT @mwiesenb: What is the status quo of the #visual turn in #PublicRelations and #StratComm? Find here my latest publication with @DejanVer…

While most research in #PR #StratComm concentrates on textual elements, we shift the focus to the growing importance of #VisualElements. Theoretical background: #VisualTheory & #StrategicMediatization. Empirical evidence is based on survey among 3,387

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