The effect of emotionally-arousing ad appeals on memory: time and fit matter

Overview of attention for article published in International Journal of Advertising, October 2020

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#20 of 268)
High Attention Score compared to outputs of the same age (91st percentile)
High Attention Score compared to outputs of the same age and source (83rd percentile)

So far, Dimensions has found 3 publications that cite this research output.

Book chapter (January 2023)

Article in Journal of Open Innovation: Technology, Market, and Complexity (March 2022)

Article in Journal of Advertising (October 2021)

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