Emotionally appealing ads may not always help consumer memory
Phys.org,
In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become…
Emotionally appealing ads may not always help consumer memory
Science Daily,
Emotional appeals in advertisements may not always help improve consumers' immediate recall of a product, says a new article.
Paper: Emotionally appealing ads may not always help consumer memory
EurekAlert!,
CHAMPAIGN, Ill. -- In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates…