The effect of emotionally-arousing ad appeals on memory: time and fit matter

Overview of attention for article published in International Journal of Advertising, October 2020

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#22 of 301)
High Attention Score compared to outputs of the same age (90th percentile)
High Attention Score compared to outputs of the same age and source (83rd percentile)

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So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 1,806 followers.

This research looks into the importance of #emotional brand harmony. It found consumer recall was dependent on how well the level of emotional activation fit the ad's claims. Long story short: Doesn't fit? Doesn't stick. #memory #marketing https://t.

12 Jan 2021

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The effect of emotionally-arousing ad appeals on memory: time and fit matter https://t.co/UBB1Wn1TpD #neuromarketing

24 Oct 2020

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