Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence

Overview of attention for article published in International Journal of Advertising, October 2020

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About this Attention Score

Above-average Attention Score compared to outputs of the same age (64th percentile)
Above-average Attention Score compared to outputs of the same age and source (58th percentile)

Mentioned by

twitter: 5 X users

Citations

dimensions_citation: 21 Dimensions

Readers on

mendeley: 94 Mendeley

Summary X Dimensions citations

So far, Altmetric has seen 5 X posts from 5 X users, with an upper bound of 6,712 followers.

RT @n_isth: #nisthreads: •(George Christopoulos) https://t.co/uptlHYiMmj •(Bo An) https://t.co/C7U6ouup3M •(Lee Kwan Min) https://t.co/da…

01 Jul 2021

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#nisthreads: •(George Christopoulos) https://t.co/uptlHYiMmj •(Bo An) https://t.co/C7U6ouup3M •(Lee Kwan Min) https://t.co/daqt8JE6OZ #smartcitizen #SmartCity #SmartCities #SmartResearch https://t.co/W3lN28FkfT

01 Jul 2021

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RT @DrJihyunKim: 🎊 Hooray! Our VR research is published. In this study, we examined the role of media devices, virtual representation of th…

28 Oct 2020

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Timely and interesting new research on VR and self presence from @DrJihyunKim!

28 Oct 2020

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🎊 Hooray! Our VR research is published. In this study, we examined the role of media devices, virtual representation of the self, and self-presence in the 360-degree video. Kudos to our team: Dr. Hayeon Song, Thao, Dr. Kwan Min Lee, and Dr. Namkee Park ht

27 Oct 2020

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