The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

But it’s important to regulate with evidence, & there’s still a lot of things we don’t know about the impact of influencers, bc the science & culture behind them remain granular & isolated. Hudders et al. have a great overview of comms literatu

@eredmil1 @DrSanchariDas @tiktok_us @instagram @cathykxx https://t.co/lyG36PbQa6 https://t.co/dESMbv9a2K https://t.co/1CR5rM9ChI These three works provide a look into how influencers work with social media companies and brands to monetize their content!

@journoscholar @AngeleChristin @brookeerinduffy @JoeProf @mediated1 @pmnapoli @robyncaplan @Producing2Power @TarletonG See also International Journal of Advertising. For example, this article on celebrity vs. influencer endorsement was awarded best article

The #commercialization of #socialmedia stars: a literature review and conceptual framework on the strategic use of social media #influencers (Hudders et al., 2020) https://t.co/9fNig01bWK

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers https://t.co/ZQlasNIF1a #neuromarketing