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User generated content presenting brands on social media increases young adults’ purchase intention

Overview of attention for article published in International Journal of Advertising, August 2019
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#26 of 268)
  • High Attention Score compared to outputs of the same age (87th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (55th percentile)

Mentioned by

news
2 news outlets

Citations

dimensions_citation
90 Dimensions

Readers on

mendeley
509 Mendeley
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Title
User generated content presenting brands on social media increases young adults’ purchase intention
Published in
International Journal of Advertising, August 2019
DOI 10.1080/02650487.2019.1596447
Authors

Mira Mayrhofer, Jörg Matthes, Sabine Einwiller, Brigitte Naderer

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 509 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 509 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 42 8%
Student > Bachelor 41 8%
Student > Master 40 8%
Lecturer 22 4%
Student > Doctoral Student 19 4%
Other 61 12%
Unknown 284 56%
Readers by discipline Count As %
Business, Management and Accounting 118 23%
Social Sciences 35 7%
Unspecified 17 3%
Economics, Econometrics and Finance 14 3%
Computer Science 7 1%
Other 26 5%
Unknown 292 57%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 16. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 November 2020.
All research outputs
#1,939,350
of 23,262,131 outputs
Outputs from International Journal of Advertising
#26
of 268 outputs
Outputs of similar age
#42,315
of 340,914 outputs
Outputs of similar age from International Journal of Advertising
#3
of 9 outputs
Altmetric has tracked 23,262,131 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 268 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 340,914 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 6 of them.