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User generated content presenting brands on social media increases young adults’ purchase intention

Overview of attention for article published in International Journal of Advertising, August 2019
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#26 of 268)
  • High Attention Score compared to outputs of the same age (87th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (55th percentile)

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Citations

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92 Dimensions

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529 Mendeley