User generated content presenting brands on social media increases young adults’ purchase intention

Overview of attention for article published in International Journal of Advertising, August 2019

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#26 of 268)
High Attention Score compared to outputs of the same age (87th percentile)
Above-average Attention Score compared to outputs of the same age and source (55th percentile)

So far, Dimensions has found 60 publications that cite this research output.

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