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Creating a parasocial relationship on social media: luxury brands playing cute in China

Overview of attention for article published in Asian Journal of Communication, November 2020
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (53rd percentile)

Mentioned by

twitter
3 X users

Citations

dimensions_citation
7 Dimensions

Readers on

mendeley
41 Mendeley
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Title
Creating a parasocial relationship on social media: luxury brands playing cute in China
Published in
Asian Journal of Communication, November 2020
DOI 10.1080/01292986.2020.1840601
Authors

Bin Shen

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 41 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 12%
Student > Doctoral Student 4 10%
Student > Master 4 10%
Other 2 5%
Student > Bachelor 2 5%
Other 4 10%
Unknown 20 49%
Readers by discipline Count As %
Business, Management and Accounting 13 32%
Social Sciences 3 7%
Psychology 3 7%
Biochemistry, Genetics and Molecular Biology 1 2%
Unknown 21 51%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 December 2020.
All research outputs
#13,201,027
of 23,263,851 outputs
Outputs from Asian Journal of Communication
#120
of 269 outputs
Outputs of similar age
#192,856
of 420,936 outputs
Outputs of similar age from Asian Journal of Communication
#3
of 4 outputs
Altmetric has tracked 23,263,851 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 269 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 7.6. This one has gotten more attention than average, scoring higher than 55% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 420,936 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.