Creating a parasocial relationship on social media: luxury brands playing cute in China

Overview of attention for article published in Asian Journal of Communication, November 2020

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About this Attention Score

Above-average Attention Score compared to outputs of the same age (53rd percentile)

Mentioned by

twitter: 3 X users

Citations

dimensions_citation: 7 Dimensions

Readers on

mendeley: 41 Mendeley

Summary X Dimensions citations

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 6,416 followers.

Read article: "Creating a parasocial relationship on social media: luxury brands playing cute in China" Article by Bin Shen published in the Asian Journal of Communication. 👉https://t.co/LNabUd6VCR #AJC

14 Dec 2020

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RT @AsianJComm: Out now! Luxury brands in China ramp up their social media engagement through a simple concept: playing cute. Read the work…

24 Nov 2020

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Out now! Luxury brands in China ramp up their social media engagement through a simple concept: playing cute. Read the work, "Creating a parasocial relationship on social media: luxury brands playing cute in China", by Bin Shen. #Asia #Communication https:

23 Nov 2020

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