Visual Attention to the Use of #ad versus #sponsored on e-Cigarette Influencer Posts on Social Media: A Randomized Experiment

Overview of attention for article published in Journal of Health Communication, November 2020

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (95th percentile)
High Attention Score compared to outputs of the same age and source (84th percentile)

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news: 7 news outlets
policy: 1 policy source

twitter: 1 X user

Citations

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mendeley: 106 Mendeley

Summary News Policy documents X Dimensions citations

So far, Altmetric has seen 1 X post from an account with 502 followers.

'After accounting for age, current tobacco use, and dependence, #ad drew 0.93 seconds more than #sponsored on influencer posts.' https://t.co/LbUaNHU2CR by Liz Klein, Lauren Czaplicki , Micah Berman , @SherryEmery & Barbara Schillo

14 Apr 2021

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