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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment
|
|---|---|
| Published in |
BMC Public Health, July 2016
|
| DOI | 10.1186/s12889-016-3192-9 |
| Pubmed ID | |
| Authors |
Kaidy Stautz, Theresa M Marteau |
| Abstract |
Tobacco counter-advertising is effective at promoting smoking cessation. Few studies have evaluated the impact of alcohol warning advertising on alcohol consumption and possible mechanisms of effect. This pilot study aimed to assess whether alcohol warning advertising is effective in reducing urges to drink alcohol, if emotional responses to advertising explain any such effect or perceived effectiveness, and whether effects differ among heavier drinkers. One hundred fifty-two young adult (aged 18-25) alcohol users completed an online experiment in which they were randomly assigned to view one of three sets of six advertisements: (i) alcohol warning; (ii) alcohol promoting; or (iii) advertisements for non-alcohol products. Urges to drink alcohol were self-reported post-exposure. Affective responses (pleasure and arousal) to each advertisement and perceived effectiveness of each advertisement were recorded. Typical level of alcohol consumption was measured as a potential effect modifier. Participants exposed to alcohol warning advertisements reported significantly lower urges to drink alcohol than those who viewed either alcohol promoting or non-alcohol advertisements. This effect was fully mediated by negative affective responses (displeasure) to the alcohol warning advertisements. Perceived effectiveness of alcohol warning advertisements was associated with high arousal responses. Impact of the advertisements was unaffected by typical level of alcohol consumption, although the study was not powered to detect anything other than large effects. In line with findings from the tobacco literature, alcohol warning advertisements that elicit negative affect reduce urges to drink alcohol. Their impact upon actual consumption awaits investigation. |
X Demographics
The data shown below were collected from the profiles of 46 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 18 | 39% |
| Australia | 6 | 13% |
| United States | 3 | 7% |
| Netherlands | 1 | 2% |
| Comoros | 1 | 2% |
| Denmark | 1 | 2% |
| Taiwan | 1 | 2% |
| South Africa | 1 | 2% |
| Ireland | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 13 | 28% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 29 | 63% |
| Scientists | 8 | 17% |
| Practitioners (doctors, other healthcare professionals) | 8 | 17% |
| Science communicators (journalists, bloggers, editors) | 1 | 2% |
Mendeley readers
The data shown below were compiled from readership statistics for 125 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | <1% |
| Unknown | 124 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 16 | 13% |
| Student > Ph. D. Student | 15 | 12% |
| Student > Bachelor | 15 | 12% |
| Student > Master | 14 | 11% |
| Student > Doctoral Student | 5 | 4% |
| Other | 18 | 14% |
| Unknown | 42 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 20 | 16% |
| Medicine and Dentistry | 15 | 12% |
| Social Sciences | 10 | 8% |
| Business, Management and Accounting | 8 | 6% |
| Nursing and Health Professions | 8 | 6% |
| Other | 19 | 15% |
| Unknown | 45 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 42. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 April 2017.
All research outputs
#966,255
of 25,307,332 outputs
Outputs from BMC Public Health
#1,042
of 16,967 outputs
Outputs of similar age
#18,354
of 364,409 outputs
Outputs of similar age from BMC Public Health
#28
of 336 outputs
Altmetric has tracked 25,307,332 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 96th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 16,967 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.5. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 364,409 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 336 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.