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The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Overview of attention for article published in BMC Public Health, October 2012
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (92nd percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

twitter
19 tweeters

Citations

dimensions_citation
18 Dimensions

Readers on

mendeley
111 Mendeley
citeulike
1 CiteULike
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Title
The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study
Published in
BMC Public Health, October 2012
DOI 10.1186/1471-2458-12-836
Pubmed ID
Authors

Janet Withall, Russell Jago, Kenneth R Fox

Abstract

The beneficial effect of physical activity for the prevention of a range of chronic diseases is widely acknowledged. These conditions are most prevalent in low-income groups where physical activity levels are consistently lower. Social marketing is the government's recommended approach to promoting physical activity but evidence of its effectiveness is limited. The purpose of this study was to examine the effect of a social marketing campaign on the monthly recruitment, attendance and retention levels at a community-based physical activity programme in a low income area.

Twitter Demographics

The data shown below were collected from the profiles of 19 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 111 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 2%
United Kingdom 1 <1%
Ecuador 1 <1%
Peru 1 <1%
Colombia 1 <1%
Unknown 105 95%

Demographic breakdown

Readers by professional status Count As %
Student > Master 26 23%
Student > Ph. D. Student 16 14%
Student > Bachelor 14 13%
Researcher 12 11%
Other 8 7%
Other 27 24%
Unknown 8 7%
Readers by discipline Count As %
Medicine and Dentistry 25 23%
Social Sciences 21 19%
Sports and Recreations 15 14%
Nursing and Health Professions 14 13%
Business, Management and Accounting 8 7%
Other 16 14%
Unknown 12 11%

Attention Score in Context

This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 October 2012.
All research outputs
#949,880
of 12,372,633 outputs
Outputs from BMC Public Health
#1,127
of 8,418 outputs
Outputs of similar age
#9,800
of 129,154 outputs
Outputs of similar age from BMC Public Health
#7
of 107 outputs
Altmetric has tracked 12,372,633 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 8,418 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.7. This one has done well, scoring higher than 86% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 129,154 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 107 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.