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The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Overview of attention for article published in BMC Public Health, October 2012
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (88th percentile)
  • High Attention Score compared to outputs of the same age and source (82nd percentile)

Mentioned by

twitter
16 X users

Citations

dimensions_citation
36 Dimensions

Readers on

mendeley
171 Mendeley
citeulike
1 CiteULike
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Title
The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study
Published in
BMC Public Health, October 2012
DOI 10.1186/1471-2458-12-836
Pubmed ID
Authors

Janet Withall, Russell Jago, Kenneth R Fox

Abstract

The beneficial effect of physical activity for the prevention of a range of chronic diseases is widely acknowledged. These conditions are most prevalent in low-income groups where physical activity levels are consistently lower. Social marketing is the government's recommended approach to promoting physical activity but evidence of its effectiveness is limited. The purpose of this study was to examine the effect of a social marketing campaign on the monthly recruitment, attendance and retention levels at a community-based physical activity programme in a low income area.

X Demographics

X Demographics

The data shown below were collected from the profiles of 16 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 171 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 1%
Ecuador 1 <1%
Colombia 1 <1%
Peru 1 <1%
United Kingdom 1 <1%
Unknown 165 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 33 19%
Student > Bachelor 24 14%
Student > Ph. D. Student 18 11%
Researcher 16 9%
Other 12 7%
Other 35 20%
Unknown 33 19%
Readers by discipline Count As %
Medicine and Dentistry 31 18%
Social Sciences 27 16%
Nursing and Health Professions 21 12%
Sports and Recreations 19 11%
Business, Management and Accounting 12 7%
Other 25 15%
Unknown 36 21%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 October 2012.
All research outputs
#2,837,276
of 24,036,420 outputs
Outputs from BMC Public Health
#3,244
of 15,823 outputs
Outputs of similar age
#19,384
of 174,896 outputs
Outputs of similar age from BMC Public Health
#52
of 296 outputs
Altmetric has tracked 24,036,420 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 15,823 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.3. This one has done well, scoring higher than 79% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 174,896 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 88% of its contemporaries.
We're also able to compare this research output to 296 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 82% of its contemporaries.