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Native Advertising in a Mobile Era: Effects of Ability and Motivation on Recognition in Digital News Contexts

Overview of attention for article published in Digital Journalism, January 2021
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (80th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (62nd percentile)

Mentioned by

blogs
1 blog
twitter
4 tweeters
facebook
1 Facebook page

Readers on

mendeley
5 Mendeley
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Title
Native Advertising in a Mobile Era: Effects of Ability and Motivation on Recognition in Digital News Contexts
Published in
Digital Journalism, January 2021
DOI 10.1080/21670811.2020.1860783
Authors

Michelle A. Amazeen

Twitter Demographics

The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 20%
Professor > Associate Professor 1 20%
Researcher 1 20%
Student > Master 1 20%
Unknown 1 20%
Readers by discipline Count As %
Social Sciences 3 60%
Arts and Humanities 1 20%
Unknown 1 20%

Attention Score in Context

This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 January 2021.
All research outputs
#2,226,691
of 17,060,012 outputs
Outputs from Digital Journalism
#259
of 556 outputs
Outputs of similar age
#74,689
of 385,791 outputs
Outputs of similar age from Digital Journalism
#4
of 8 outputs
Altmetric has tracked 17,060,012 research outputs across all sources so far. Compared to these this one has done well and is in the 86th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 556 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 17.1. This one has gotten more attention than average, scoring higher than 53% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 385,791 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.