The power of beauty? The interactive effects of awe and online reviews on purchase intentions
Article in Journal of Retailing and Consumer Services (May 2020)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2020)
Article in Journal of Business Research (June 2019)
Article in Journal of Global Scholars of Marketing Science (January 2017)