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Why Do Some Advertisements Get Shared More than Others?

Overview of attention for article published in Journal of Advertising Research, December 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#20 of 127)
  • High Attention Score compared to outputs of the same age (83rd percentile)

Mentioned by

news
2 news outlets

Citations

dimensions_citation
4 Dimensions

Readers on

mendeley
9 Mendeley
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Title
Why Do Some Advertisements Get Shared More than Others?
Published in
Journal of Advertising Research, December 2020
DOI 10.2501/jar-2020-027
Authors

DANIEL McDUFF, JONAH BERGER

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 56%
Student > Bachelor 1 11%
Unknown 3 33%
Readers by discipline Count As %
Business, Management and Accounting 3 33%
Arts and Humanities 1 11%
Unknown 5 56%

Attention Score in Context

This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 February 2021.
All research outputs
#2,345,927
of 20,243,075 outputs
Outputs from Journal of Advertising Research
#20
of 127 outputs
Outputs of similar age
#65,520
of 405,165 outputs
Outputs of similar age from Journal of Advertising Research
#1
of 1 outputs
Altmetric has tracked 20,243,075 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 127 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.0. This one has done well, scoring higher than 83% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 405,165 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 83% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them