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Mendeley readers
Attention Score in Context
| Title |
Why Do Some Advertisements Get Shared More than Others?
|
|---|---|
| Published in |
Journal of Advertising Research, December 2020
|
| DOI | 10.2501/jar-2020-027 |
| Authors |
DANIEL McDUFF, JONAH BERGER |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 16 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 38% |
| Student > Bachelor | 1 | 6% |
| Researcher | 1 | 6% |
| Lecturer | 1 | 6% |
| Unknown | 7 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 25% |
| Arts and Humanities | 1 | 6% |
| Psychology | 1 | 6% |
| Social Sciences | 1 | 6% |
| Unknown | 9 | 56% |
Attention Score in Context
This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 February 2021.
All research outputs
#3,140,856
of 25,387,668 outputs
Outputs from Journal of Advertising Research
#25
of 145 outputs
Outputs of similar age
#81,791
of 518,585 outputs
Outputs of similar age from Journal of Advertising Research
#1
of 1 outputs
Altmetric has tracked 25,387,668 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 145 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 518,585 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 84% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them