Why Do Some Advertisements Get Shared More than Others?

Overview of attention for article published in Journal of Advertising Research, December 2020

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#25 of 145)
High Attention Score compared to outputs of the same age (84th percentile)

Mentioned by

news: 2 news outlets

Citations

dimensions_citation: 10 Dimensions

Readers on

mendeley: 16 Mendeley

Summary News Dimensions citations

So far, Dimensions has found 10 publications that cite this research output.

10

The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.

Leveraging online selling through social media influencers

Article in Journal of Business Research (January 2024)

Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising

Article in Management Science (November 2023)

This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses

Article in International Journal of Electronic Commerce (July 2023)

This page shows the most recent citations of this research output.

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