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How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas

Overview of attention for article published in Frontiers in Blockchain, February 2020
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22 X users

Citations

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86 Dimensions

Readers on

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267 Mendeley
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Title
How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas
Published in
Frontiers in Blockchain, February 2020
DOI 10.3389/fbloc.2020.00003
Authors

Abderahman Rejeb, John G. Keogh, Horst Treiblmaier

X Demographics

X Demographics

The data shown below were collected from the profiles of 22 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 267 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 267 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 27 10%
Student > Master 23 9%
Student > Bachelor 17 6%
Lecturer 12 4%
Researcher 11 4%
Other 43 16%
Unknown 134 50%
Readers by discipline Count As %
Business, Management and Accounting 63 24%
Computer Science 24 9%
Social Sciences 12 4%
Economics, Econometrics and Finance 11 4%
Engineering 5 2%
Other 13 5%
Unknown 139 52%