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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Information consistency as response to pre-launch advertising communications: The case of YouTube trailers
|
|---|---|
| Published in |
Frontiers in Communication, January 2023
|
| DOI | 10.3389/fcomm.2022.1022139 |
| Authors |
Julia Kampani, Christos Nicolaides |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 38 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 5% |
| Lecturer > Senior Lecturer | 1 | 3% |
| Professor | 1 | 3% |
| Student > Bachelor | 1 | 3% |
| Researcher | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 31 | 82% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 8% |
| Philosophy | 1 | 3% |
| Computer Science | 1 | 3% |
| Decision Sciences | 1 | 3% |
| Social Sciences | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 31 | 82% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 January 2023.
All research outputs
#17,543,937
of 25,721,020 outputs
Outputs from Frontiers in Communication
#690
of 1,221 outputs
Outputs of similar age
#272,770
of 476,327 outputs
Outputs of similar age from Frontiers in Communication
#36
of 71 outputs
Altmetric has tracked 25,721,020 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,221 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.6. This one is in the 40th percentile – i.e., 40% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 476,327 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 29th percentile – i.e., 29% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 71 others from the same source and published within six weeks on either side of this one. This one is in the 45th percentile – i.e., 45% of its contemporaries scored the same or lower than it.