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X Demographics
Mendeley readers
Attention Score in Context
Title |
The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm
|
---|---|
Published in |
Frontiers in Communication, June 2023
|
DOI | 10.3389/fcomm.2023.1205610 |
Authors |
Donggyu Kim, Zituo Wang |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Switzerland | 1 | 50% |
Unknown | 1 | 50% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 50% |
Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 34 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 3 | 9% |
Student > Ph. D. Student | 2 | 6% |
Unspecified | 1 | 3% |
Student > Doctoral Student | 1 | 3% |
Librarian | 1 | 3% |
Other | 2 | 6% |
Unknown | 24 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 6% |
Economics, Econometrics and Finance | 2 | 6% |
Computer Science | 2 | 6% |
Social Sciences | 2 | 6% |
Unspecified | 1 | 3% |
Other | 1 | 3% |
Unknown | 24 | 71% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 June 2023.
All research outputs
#15,317,599
of 24,287,598 outputs
Outputs from Frontiers in Communication
#523
of 1,064 outputs
Outputs of similar age
#170,850
of 351,068 outputs
Outputs of similar age from Frontiers in Communication
#22
of 70 outputs
Altmetric has tracked 24,287,598 research outputs across all sources so far. This one is in the 34th percentile – i.e., 34% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,064 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.4. This one is in the 43rd percentile – i.e., 43% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,068 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 48th percentile – i.e., 48% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 70 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 62% of its contemporaries.