Flexible recruitment of semantic richness: context modulates body-object interaction effects in lexical-semantic processing

Cody Tousignant, Penny M. Pexman

Body-object interaction (BOI) is a semantic richness variable that measures the perceived ease with which the human body can physically interact with a word's referent. Lexical and semantic processing is facilitated when words are associated with relatively more bodily experience. To date, BOI effects have only been examined in the context of one semantic categorization task (SCT; is it imageable?). It has been argued that semantic processing is dynamic and can be modulated by context. We examined these influences by testing how task knowledge modulated BOI effects. Participants discriminated between the same sets of entity (high- and low-BOI) and action words in each of four SCTs. Task framing was manipulated: participants were told about one (is it an action? vs. is it an entity?) or both (action or entity? vs. entity or action?) categories of words in the decision task. Facilitatory BOI effects were only observed when participants knew that "entity" was part of the decision category. That BOI information was only useful when participants had expectations that entity words would be presented suggests a strong role for the decision context in lexical-semantic processing, and supports a dynamic view of conceptual knowledge.