Title |
Is it the picture or is it the frame? An fMRI study on the neurobiology of framing effects
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Published in |
Frontiers in Human Neuroscience, October 2015
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DOI | 10.3389/fnhum.2015.00528 |
Pubmed ID | |
Authors |
Sarita Silveira, Kai Fehse, Aline Vedder, Katrin Elvers, Kristina Hennig-Fast |
Abstract |
Using functional magnetic resonance imaging (fMRI) we investigated whether a culturally defined context modulates the neurocognitive processing of artworks. We presented subjects with paintings from the Museum of Modern Art (MoMA) in New York, and labeled them as being either from the MoMA or from an adult education center. Irrespective of aesthetic appreciation, we found higher neural activation in the left precuneus, superior and inferior parietal cortex for the MoMA condition compared to the control label condition. When taking the aesthetic preference for a painting into account, the MoMA condition elicited higher involvement of right precuneus, bilateral anterior cingulate cortex (ACC), and temporoparietal junction (TPJ). Our findings indicate that mental frames, in particular labels of social value, modulate both cognitive and affective aspects of sensory processing. |
X Demographics
Geographical breakdown
Country | Count | As % |
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Italy | 1 | 33% |
Unknown | 2 | 67% |
Demographic breakdown
Type | Count | As % |
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Members of the public | 3 | 100% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
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Austria | 1 | 2% |
Unknown | 53 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
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Student > Ph. D. Student | 14 | 26% |
Student > Master | 9 | 17% |
Student > Bachelor | 4 | 7% |
Student > Doctoral Student | 3 | 6% |
Researcher | 3 | 6% |
Other | 8 | 15% |
Unknown | 13 | 24% |
Readers by discipline | Count | As % |
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Psychology | 14 | 26% |
Neuroscience | 9 | 17% |
Social Sciences | 4 | 7% |
Arts and Humanities | 3 | 6% |
Agricultural and Biological Sciences | 2 | 4% |
Other | 8 | 15% |
Unknown | 14 | 26% |