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Neural Basis of Two Kinds of Social Influence: Obedience and Conformity

Overview of attention for article published in Frontiers in Human Neuroscience, February 2016
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (87th percentile)
  • High Attention Score compared to outputs of the same age and source (85th percentile)

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Title
Neural Basis of Two Kinds of Social Influence: Obedience and Conformity
Published in
Frontiers in Human Neuroscience, February 2016
DOI 10.3389/fnhum.2016.00051
Pubmed ID
Authors

Ying Xie, Mingliang Chen, Hongxia Lai, Wuke Zhang, Zhen Zhao, Ch. Mahmood Anwar

Abstract

Event-related potentials (ERPs) were used in this study to explore the neural mechanism of obedience and conformity on the model of online book purchasing. Participants were asked to decide as quickly as possible whether to buy a book based on limited information including its title, keywords and number of positive and negative reviews. Obedience was induced by forcing participants to buy books which received mostly negative reviews. In contrast, conformity was aroused by majority influence (caused by positive and negative comments). P3 and N2, two kinds of ERP components related to social cognitive process, were measured and recorded with electroencephalogram (EEG) test. The results show that compared with conformity decisions, obedience decisions induced greater cognitive conflicts. In ERP measurements, greater amplitudes of N2 component were observed in the context of obedience. However, consistency level did not make a difference on P3 peak latency for both conformity and obedience. This shows that classification process is implicit in both conformity and obedience decision-making. In addition, for both conformity and obedience decisions, augmented P3 was observed when the reviews consistency (either negative or positive) was higher.

X Demographics

X Demographics

The data shown below were collected from the profiles of 11 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 90 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 1%
Unknown 89 99%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 15 17%
Student > Ph. D. Student 13 14%
Student > Master 9 10%
Other 3 3%
Lecturer > Senior Lecturer 3 3%
Other 6 7%
Unknown 41 46%
Readers by discipline Count As %
Psychology 25 28%
Business, Management and Accounting 7 8%
Nursing and Health Professions 4 4%
Computer Science 3 3%
Neuroscience 3 3%
Other 7 8%
Unknown 41 46%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 January 2023.
All research outputs
#2,555,108
of 25,123,616 outputs
Outputs from Frontiers in Human Neuroscience
#1,201
of 7,630 outputs
Outputs of similar age
#39,090
of 304,890 outputs
Outputs of similar age from Frontiers in Human Neuroscience
#25
of 160 outputs
Altmetric has tracked 25,123,616 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 7,630 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.9. This one has done well, scoring higher than 84% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 304,890 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 160 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 85% of its contemporaries.