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X Demographics
Mendeley readers
Attention Score in Context
| Title |
The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand
|
|---|---|
| Published in |
Frontiers in Nutrition, March 2021
|
| DOI | 10.3389/fnut.2021.645349 |
| Pubmed ID | |
| Authors |
Sarah Gerritsen, Fiona Sing, Karen Lin, Florentine Martino, Kathryn Backholer, Angela Culpin, Sally Mackay |
X Demographics
The data shown below were collected from the profiles of 63 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 21 | 33% |
| Australia | 8 | 13% |
| United States | 3 | 5% |
| Mexico | 2 | 3% |
| United Kingdom | 2 | 3% |
| Argentina | 1 | 2% |
| Colombia | 1 | 2% |
| Norway | 1 | 2% |
| Finland | 1 | 2% |
| Other | 3 | 5% |
| Unknown | 20 | 32% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 41 | 65% |
| Practitioners (doctors, other healthcare professionals) | 13 | 21% |
| Scientists | 8 | 13% |
| Science communicators (journalists, bloggers, editors) | 1 | 2% |
Mendeley readers
The data shown below were compiled from readership statistics for 178 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 178 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 23 | 13% |
| Student > Master | 19 | 11% |
| Researcher | 15 | 8% |
| Student > Ph. D. Student | 13 | 7% |
| Lecturer | 9 | 5% |
| Other | 16 | 9% |
| Unknown | 83 | 47% |
| Readers by discipline | Count | As % |
|---|---|---|
| Nursing and Health Professions | 27 | 15% |
| Business, Management and Accounting | 18 | 10% |
| Medicine and Dentistry | 12 | 7% |
| Social Sciences | 7 | 4% |
| Psychology | 7 | 4% |
| Other | 20 | 11% |
| Unknown | 87 | 49% |
Attention Score in Context
This research output has an Altmetric Attention Score of 114. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 October 2022.
All research outputs
#368,754
of 25,502,817 outputs
Outputs from Frontiers in Nutrition
#177
of 6,866 outputs
Outputs of similar age
#11,093
of 452,357 outputs
Outputs of similar age from Frontiers in Nutrition
#9
of 186 outputs
Altmetric has tracked 25,502,817 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 6,866 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.4. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 452,357 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 186 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 95% of its contemporaries.