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Evaluative Conditioning Induces Changes in Sound Valence

Overview of attention for article published in Frontiers in Psychology, January 2012
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Title
Evaluative Conditioning Induces Changes in Sound Valence
Published in
Frontiers in Psychology, January 2012
DOI 10.3389/fpsyg.2012.00106
Pubmed ID
Authors

Anna C. Bolders, Guido P. H. Band, Pieter Jan Stallen

Abstract

Through evaluative conditioning (EC) a stimulus can acquire an affective value by pairing it with another affective stimulus. While many sounds we encounter daily have acquired an affective value over life, EC has hardly been tested in the auditory domain. To get a more complete understanding of affective processing in auditory domain we examined EC of sound. In Experiment 1 we investigated whether the affective evaluation of short environmental sounds can be changed using affective words as unconditioned stimuli (US). Congruency effects on an affective priming task for conditioned sounds demonstrated successful EC. Subjective ratings for sounds paired with negative words changed accordingly. In Experiment 2 we investigated whether extinction occurs, i.e., whether the acquired valence remains stable after repeated presentation of the conditioned sound without the US. The acquired affective value remained present, albeit weaker, even after 40 extinction trials. These results provide clear evidence for EC effects in the auditory domain. We will argue that both associative as well as propositional processes are likely to underlie these effects.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Netherlands 1 3%
Brazil 1 3%
Unknown 29 94%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 8 26%
Student > Doctoral Student 5 16%
Student > Master 4 13%
Researcher 4 13%
Student > Bachelor 3 10%
Other 3 10%
Unknown 4 13%
Readers by discipline Count As %
Psychology 16 52%
Business, Management and Accounting 3 10%
Arts and Humanities 2 6%
Environmental Science 1 3%
Computer Science 1 3%
Other 4 13%
Unknown 4 13%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 April 2012.
All research outputs
#18,305,773
of 22,664,644 outputs
Outputs from Frontiers in Psychology
#21,813
of 29,359 outputs
Outputs of similar age
#195,924
of 244,053 outputs
Outputs of similar age from Frontiers in Psychology
#381
of 481 outputs
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