↓ Skip to main content

An experimental study of gender and cultural differences in hue preference

Overview of attention for article published in Frontiers in Psychology, January 2015
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (95th percentile)
  • High Attention Score compared to outputs of the same age and source (84th percentile)

Mentioned by

news
3 news outlets
twitter
6 X users

Citations

dimensions_citation
49 Dimensions

Readers on

mendeley
81 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
An experimental study of gender and cultural differences in hue preference
Published in
Frontiers in Psychology, January 2015
DOI 10.3389/fpsyg.2015.00030
Pubmed ID
Authors

Abdulrahman S Al-Rasheed

Abstract

This paper investigates the influence of both gender and culture on color preference. Inspection of previous studies of color preference reveals that many of these studies have poor control over the colors that are shown-the chromatic co-ordinates of colors are either not noted or the illuminant that colors are shown under is not controlled. This means that conclusions about color preference are made using subjective terms for hue with little knowledge about the precise colors that were shown. However, recently, a new quantitative approach to investigating color preference has been proposed, where there is no need to summarize color preference using subjective terms for hue (Hurlbert and Ling, 2007; Ling and Hurlbert, 2007). This approach aims to quantitatively summarize hue preference in terms of weights on the two channels or "cardinal axes" underlying color vision. Here I further extend Hurlbert and Ling's (2007) approach to investigating color preference, by replicating their study but with Arabic and English participants, and to answer several questions: First, are there cultural differences in the shape of the overall preference curve for English and Arabic participants? Second, are there gender differences in the shape of the overall preference curve for English and Arabic participants? Thirty eight British and 71 Saudi Arabian (Arabic) participants were compared. Results revealed that Arabic and English preference curves were found to differ, yet there was greater similarity for Arabic and English males than Arabic and English females. There was also a sex difference that was present for both Arabic and English participants. The male curve is fairly similar for both samples: peak-preference is in the blue-green region, and a preference minimum is in the red-pink/purple region. For Arabic females the preference peak appears to be in the red-pink region, whilst for English females it is shifted toward purple/blue-green.

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 81 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 1%
Unknown 80 99%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 13 16%
Researcher 12 15%
Student > Master 9 11%
Student > Ph. D. Student 7 9%
Lecturer 3 4%
Other 15 19%
Unknown 22 27%
Readers by discipline Count As %
Psychology 17 21%
Design 9 11%
Business, Management and Accounting 6 7%
Computer Science 5 6%
Engineering 5 6%
Other 16 20%
Unknown 23 28%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 32. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 November 2023.
All research outputs
#1,203,624
of 24,810,360 outputs
Outputs from Frontiers in Psychology
#2,490
of 33,470 outputs
Outputs of similar age
#16,820
of 363,918 outputs
Outputs of similar age from Frontiers in Psychology
#62
of 399 outputs
Altmetric has tracked 24,810,360 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 33,470 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.0. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 363,918 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 95% of its contemporaries.
We're also able to compare this research output to 399 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 84% of its contemporaries.