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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement
|
|---|---|
| Published in |
Frontiers in Psychology, June 2015
|
| DOI | 10.3389/fpsyg.2015.00825 |
| Pubmed ID | |
| Authors |
Gaëlle M. Bustin, Daniel N. Jones, Michel Hansenne, Jordi Quoidbach |
| Abstract |
This study assessed whether subliminal priming of a brand name of a drink can affect people's choices for the primed brand, and whether this effect is moderated by personality traits. Participants with different levels of sensation seeking were presented subliminally with the words Red Bull or Lde Ublr. Results revealed that being exposed to Red Bull lead on average to small increases in participants' preferences for the primed brand. However, this effect was twice as strong for participants high in sensation seeking and did not occur for participants low in sensation seeking. Going beyond previous research showing that situational factors (e.g., thirst, fatigue…) can increase people's sensitivity to subliminal advertisement, our results suggest that some dispositional factors could have the same potentiating effect. These findings highlight the necessity of taking personality into account in non-conscious persuasion research. |
X Demographics
The data shown below were collected from the profiles of 13 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 3 | 23% |
| Spain | 2 | 15% |
| Netherlands | 1 | 8% |
| United States | 1 | 8% |
| Unknown | 6 | 46% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 7 | 54% |
| Scientists | 4 | 31% |
| Science communicators (journalists, bloggers, editors) | 1 | 8% |
| Practitioners (doctors, other healthcare professionals) | 1 | 8% |
Mendeley readers
The data shown below were compiled from readership statistics for 73 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Sweden | 1 | 1% |
| Canada | 1 | 1% |
| Unknown | 71 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 26 | 36% |
| Student > Master | 10 | 14% |
| Student > Ph. D. Student | 9 | 12% |
| Researcher | 5 | 7% |
| Student > Postgraduate | 3 | 4% |
| Other | 6 | 8% |
| Unknown | 14 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 32 | 44% |
| Business, Management and Accounting | 9 | 12% |
| Social Sciences | 3 | 4% |
| Neuroscience | 3 | 4% |
| Arts and Humanities | 2 | 3% |
| Other | 8 | 11% |
| Unknown | 16 | 22% |
Attention Score in Context
This research output has an Altmetric Attention Score of 9. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 October 2015.
All research outputs
#3,618,807
of 22,807,037 outputs
Outputs from Frontiers in Psychology
#6,228
of 29,724 outputs
Outputs of similar age
#46,276
of 264,807 outputs
Outputs of similar age from Frontiers in Psychology
#140
of 533 outputs
Altmetric has tracked 22,807,037 research outputs across all sources so far. Compared to these this one has done well and is in the 84th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 29,724 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one has done well, scoring higher than 79% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 264,807 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 82% of its contemporaries.
We're also able to compare this research output to 533 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 73% of its contemporaries.