↓ Skip to main content

Controlling the Anchoring Effect through Transcranial Direct Current Stimulation (tDCS) to the Right Dorsolateral Prefrontal Cortex

Overview of attention for article published in Frontiers in Psychology, June 2017
Altmetric Badge

About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (89th percentile)
  • High Attention Score compared to outputs of the same age and source (85th percentile)

Mentioned by

news
1 news outlet
blogs
1 blog
twitter
5 X users

Readers on

mendeley
34 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Controlling the Anchoring Effect through Transcranial Direct Current Stimulation (tDCS) to the Right Dorsolateral Prefrontal Cortex
Published in
Frontiers in Psychology, June 2017
DOI 10.3389/fpsyg.2017.01079
Pubmed ID
Authors

Jianbiao Li, Xile Yin, Dahui Li, Xiaoli Liu, Guangrong Wang, Liang Qu

Abstract

Selective accessibility mechanisms indicate that anchoring effects are results of selective retrieval of working memory. Neuroimaging studies have revealed that the right dorsolateral prefrontal cortex (DLPFC) is closely related to memory retrieval and performance. However, no research has investigated the effect of changing the cortical excitability in right DLPFC on anchoring effects. Transcranial direct current stimulation (tDCS) can modulate the excitability of the human cerebral cortex, while anodal and cathodal tDCS are postulated to increase or decrease cortical activity, respectively. In this study, we used tDCS to investigate whether effects of increased or decreased right DLPFC excitability influence anchoring effects in willingness to pay (WTP) experiments. Ninety participants were first randomly assigned to receive either anodal, cathodal, or sham stimulation of 15 min, then they performed a valuation task regarding WTP. The results showed that anchoring effects were negatively related to activities of right DLPFC: the anodal stimulation diminished anchoring effects while the cathodal stimulation increased anchoring effects. These outcomes provide one of the first instances of neural evidence for the role of the right DLPFC in anchoring effects and support psychological explanations of the selective accessibility mechanisms and cognitive sets.

X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 34 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 7 21%
Student > Bachelor 5 15%
Student > Ph. D. Student 4 12%
Student > Master 3 9%
Other 2 6%
Other 5 15%
Unknown 8 24%
Readers by discipline Count As %
Psychology 13 38%
Neuroscience 4 12%
Business, Management and Accounting 1 3%
Agricultural and Biological Sciences 1 3%
Economics, Econometrics and Finance 1 3%
Other 3 9%
Unknown 11 32%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 20. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 August 2023.
All research outputs
#1,714,152
of 24,176,243 outputs
Outputs from Frontiers in Psychology
#3,452
of 32,491 outputs
Outputs of similar age
#34,009
of 319,213 outputs
Outputs of similar age from Frontiers in Psychology
#92
of 612 outputs
Altmetric has tracked 24,176,243 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 32,491 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.8. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 319,213 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 89% of its contemporaries.
We're also able to compare this research output to 612 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 85% of its contemporaries.