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Effectiveness of Storytelling in Agricultural Marketing: Scale Development and Model Evaluation

Overview of attention for article published in Frontiers in Psychology, March 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (59th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (54th percentile)

Mentioned by

policy
1 policy source
twitter
1 X user

Citations

dimensions_citation
17 Dimensions

Readers on

mendeley
105 Mendeley
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Title
Effectiveness of Storytelling in Agricultural Marketing: Scale Development and Model Evaluation
Published in
Frontiers in Psychology, March 2019
DOI 10.3389/fpsyg.2019.00452
Pubmed ID
Authors

Hsiu-Ping Yueh, Yi-Lun Zheng

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 105 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 105 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 15 14%
Student > Bachelor 10 10%
Lecturer 8 8%
Student > Doctoral Student 6 6%
Student > Ph. D. Student 5 5%
Other 10 10%
Unknown 51 49%
Readers by discipline Count As %
Business, Management and Accounting 24 23%
Social Sciences 10 10%
Psychology 4 4%
Arts and Humanities 3 3%
Computer Science 3 3%
Other 11 10%
Unknown 50 48%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 June 2022.
All research outputs
#7,990,681
of 24,727,020 outputs
Outputs from Frontiers in Psychology
#11,453
of 33,369 outputs
Outputs of similar age
#140,813
of 357,185 outputs
Outputs of similar age from Frontiers in Psychology
#357
of 800 outputs
Altmetric has tracked 24,727,020 research outputs across all sources so far. This one has received more attention than most of these and is in the 67th percentile.
So far Altmetric has tracked 33,369 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.0. This one has gotten more attention than average, scoring higher than 64% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 357,185 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 59% of its contemporaries.
We're also able to compare this research output to 800 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.