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TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory

Overview of attention for article published in Frontiers in Psychology, March 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (53rd percentile)
  • Above-average Attention Score compared to outputs of the same age and source (52nd percentile)

Mentioned by

twitter
4 X users

Citations

dimensions_citation
9 Dimensions

Readers on

mendeley
78 Mendeley
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Title
TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory
Published in
Frontiers in Psychology, March 2019
DOI 10.3389/fpsyg.2019.00626
Pubmed ID
Authors

David Weibel, Roman di Francesco, Roland Kopf, Samuel Fahrni, Adrian Brunner, Philipp Kronenberg, Janek S. Lobmaier, Thomas P. Reber, Fred W. Mast, Bartholomäus Wissmath

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 78 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 78 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 10 13%
Student > Master 9 12%
Student > Ph. D. Student 8 10%
Lecturer 4 5%
Student > Doctoral Student 4 5%
Other 8 10%
Unknown 35 45%
Readers by discipline Count As %
Psychology 9 12%
Business, Management and Accounting 6 8%
Social Sciences 4 5%
Arts and Humanities 4 5%
Neuroscience 3 4%
Other 13 17%
Unknown 39 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 January 2022.
All research outputs
#12,834,101
of 22,957,478 outputs
Outputs from Frontiers in Psychology
#11,501
of 30,112 outputs
Outputs of similar age
#162,424
of 351,212 outputs
Outputs of similar age from Frontiers in Psychology
#359
of 773 outputs
Altmetric has tracked 22,957,478 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 30,112 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one has gotten more attention than average, scoring higher than 60% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,212 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 773 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.