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The Emotional Effectiveness of Advertisement

Overview of attention for article published in Frontiers in Psychology, September 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (87th percentile)
  • High Attention Score compared to outputs of the same age and source (84th percentile)

Mentioned by

news
2 news outlets

Readers on

mendeley
139 Mendeley
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Title
The Emotional Effectiveness of Advertisement
Published in
Frontiers in Psychology, September 2020
DOI 10.3389/fpsyg.2020.02088
Pubmed ID
Authors

F. Javier Otamendi, Dolores Lucia Sutil Martín

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 139 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 139 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 10%
Researcher 9 6%
Student > Bachelor 9 6%
Student > Ph. D. Student 6 4%
Student > Doctoral Student 5 4%
Other 17 12%
Unknown 79 57%
Readers by discipline Count As %
Business, Management and Accounting 20 14%
Psychology 8 6%
Unspecified 5 4%
Arts and Humanities 5 4%
Social Sciences 5 4%
Other 15 11%
Unknown 81 58%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 17. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 August 2022.
All research outputs
#1,824,123
of 23,122,481 outputs
Outputs from Frontiers in Psychology
#3,632
of 30,556 outputs
Outputs of similar age
#50,878
of 398,975 outputs
Outputs of similar age from Frontiers in Psychology
#118
of 777 outputs
Altmetric has tracked 23,122,481 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 30,556 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one has done well, scoring higher than 88% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 398,975 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 777 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 84% of its contemporaries.