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Mendeley readers
| Title |
An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention
|
|---|---|
| Published in |
Frontiers in Psychology, June 2021
|
| DOI | 10.3389/fpsyg.2021.677137 |
| Pubmed ID | |
| Authors |
Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su |
Mendeley readers
The data shown below were compiled from readership statistics for 99 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 99 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 7 | 7% |
| Unspecified | 6 | 6% |
| Researcher | 5 | 5% |
| Student > Bachelor | 4 | 4% |
| Student > Doctoral Student | 4 | 4% |
| Other | 10 | 10% |
| Unknown | 63 | 64% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 14 | 14% |
| Unspecified | 6 | 6% |
| Social Sciences | 4 | 4% |
| Sports and Recreations | 3 | 3% |
| Economics, Econometrics and Finance | 3 | 3% |
| Other | 4 | 4% |
| Unknown | 65 | 66% |