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Learning Social Media Content Optimization: How Can SMEs Draw the Users' Attention on Official WeChat Accounts?

Overview of attention for article published in Frontiers in Psychology, January 2022
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • Above-average Attention Score compared to outputs of the same age and source (52nd percentile)

Mentioned by

twitter
2 X users

Readers on

mendeley
43 Mendeley
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Title
Learning Social Media Content Optimization: How Can SMEs Draw the Users' Attention on Official WeChat Accounts?
Published in
Frontiers in Psychology, January 2022
DOI 10.3389/fpsyg.2021.783151
Pubmed ID
Authors

Xueyun Zeng, Xuening Xu, Yenchun Jim Wu

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 43 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 43 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 4 9%
Student > Ph. D. Student 3 7%
Student > Doctoral Student 3 7%
Lecturer 3 7%
Student > Master 2 5%
Other 6 14%
Unknown 22 51%
Readers by discipline Count As %
Business, Management and Accounting 6 14%
Computer Science 4 9%
Engineering 3 7%
Psychology 2 5%
Unspecified 1 2%
Other 2 5%
Unknown 25 58%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 January 2022.
All research outputs
#14,839,167
of 22,851,489 outputs
Outputs from Frontiers in Psychology
#16,123
of 29,869 outputs
Outputs of similar age
#259,993
of 501,830 outputs
Outputs of similar age from Frontiers in Psychology
#537
of 1,520 outputs
Altmetric has tracked 22,851,489 research outputs across all sources so far. This one is in the 33rd percentile – i.e., 33% of other outputs scored the same or lower than it.
So far Altmetric has tracked 29,869 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 501,830 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 44th percentile – i.e., 44% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1,520 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.