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Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

Overview of attention for article published in Frontiers in Psychology, March 2022
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (85th percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

news
1 news outlet
twitter
2 X users

Citations

dimensions_citation
16 Dimensions

Readers on

mendeley
213 Mendeley
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Title
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Published in
Frontiers in Psychology, March 2022
DOI 10.3389/fpsyg.2022.860177
Pubmed ID
Authors

Zhai Lili, Abdullah Al Mamun, Naeem Hayat, Anas A. Salamah, Qing Yang, Mohd Helmi Ali

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 213 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 213 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 21 10%
Lecturer 12 6%
Student > Doctoral Student 6 3%
Student > Bachelor 6 3%
Student > Master 5 2%
Other 18 8%
Unknown 145 68%
Readers by discipline Count As %
Business, Management and Accounting 30 14%
Unspecified 21 10%
Arts and Humanities 3 1%
Economics, Econometrics and Finance 3 1%
Social Sciences 3 1%
Other 6 3%
Unknown 147 69%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 May 2022.
All research outputs
#2,727,848
of 23,310,485 outputs
Outputs from Frontiers in Psychology
#5,232
of 30,992 outputs
Outputs of similar age
#63,471
of 440,343 outputs
Outputs of similar age from Frontiers in Psychology
#119
of 1,657 outputs
Altmetric has tracked 23,310,485 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 30,992 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one has done well, scoring higher than 83% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 440,343 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 85% of its contemporaries.
We're also able to compare this research output to 1,657 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.