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Stimulating Brand Innovation Strategy via Knowledge Acquisition, Market Orientation, and Strategic Capability Using Social Media Within China’s Online Technology Industry

Overview of attention for article published in Frontiers in Psychology, March 2022
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • Above-average Attention Score compared to outputs of the same age and source (54th percentile)

Mentioned by

twitter
2 X users

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
40 Mendeley
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Title
Stimulating Brand Innovation Strategy via Knowledge Acquisition, Market Orientation, and Strategic Capability Using Social Media Within China’s Online Technology Industry
Published in
Frontiers in Psychology, March 2022
DOI 10.3389/fpsyg.2022.860307
Pubmed ID
Authors

Yaliu Yang, Xiaowei Zheng

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 40 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 4 10%
Unspecified 2 5%
Other 2 5%
Student > Doctoral Student 2 5%
Student > Ph. D. Student 2 5%
Other 6 15%
Unknown 22 55%
Readers by discipline Count As %
Business, Management and Accounting 6 15%
Social Sciences 4 10%
Unspecified 2 5%
Arts and Humanities 1 3%
Economics, Econometrics and Finance 1 3%
Other 1 3%
Unknown 25 63%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 March 2022.
All research outputs
#15,174,308
of 23,339,727 outputs
Outputs from Frontiers in Psychology
#16,541
of 31,061 outputs
Outputs of similar age
#235,583
of 442,881 outputs
Outputs of similar age from Frontiers in Psychology
#562
of 1,700 outputs
Altmetric has tracked 23,339,727 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 31,061 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.6. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 442,881 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 43rd percentile – i.e., 43% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1,700 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.