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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention
|
|---|---|
| Published in |
Frontiers in Psychology, June 2022
|
| DOI | 10.3389/fpsyg.2022.881019 |
| Pubmed ID | |
| Authors |
C. H. Li, O. L. K. Chan, Y. T. Chow, Xiangying Zhang, P. S. Tong, S. P. Li, H. Y. Ng, K. L. Keung |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 50% |
| Switzerland | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 147 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 147 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 12 | 8% |
| Student > Master | 7 | 5% |
| Student > Ph. D. Student | 5 | 3% |
| Student > Doctoral Student | 5 | 3% |
| Student > Bachelor | 5 | 3% |
| Other | 18 | 12% |
| Unknown | 95 | 65% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 20 | 14% |
| Economics, Econometrics and Finance | 4 | 3% |
| Social Sciences | 4 | 3% |
| Unspecified | 4 | 3% |
| Computer Science | 3 | 2% |
| Other | 16 | 11% |
| Unknown | 96 | 65% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 October 2023.
All research outputs
#16,143,878
of 24,554,073 outputs
Outputs from Frontiers in Psychology
#17,481
of 33,104 outputs
Outputs of similar age
#234,103
of 428,809 outputs
Outputs of similar age from Frontiers in Psychology
#636
of 2,000 outputs
Altmetric has tracked 24,554,073 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 33,104 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.9. This one is in the 39th percentile – i.e., 39% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 428,809 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2,000 others from the same source and published within six weeks on either side of this one. This one is in the 49th percentile – i.e., 49% of its contemporaries scored the same or lower than it.