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Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce

Overview of attention for article published in Frontiers in Psychology, June 2022
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • Above-average Attention Score compared to outputs of the same age and source (56th percentile)

Mentioned by

twitter
2 X users

Citations

dimensions_citation
16 Dimensions

Readers on

mendeley
172 Mendeley
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Title
Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce
Published in
Frontiers in Psychology, June 2022
DOI 10.3389/fpsyg.2022.905531
Pubmed ID
Authors

Bing Chen, Lei Wang, Hassan Rasool, Jun Wang

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 172 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 172 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 14 8%
Student > Ph. D. Student 11 6%
Student > Bachelor 8 5%
Lecturer 6 3%
Student > Doctoral Student 5 3%
Other 9 5%
Unknown 119 69%
Readers by discipline Count As %
Business, Management and Accounting 23 13%
Unspecified 14 8%
Economics, Econometrics and Finance 5 3%
Engineering 3 2%
Psychology 2 1%
Other 8 5%
Unknown 117 68%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 June 2022.
All research outputs
#14,741,936
of 22,691,736 outputs
Outputs from Frontiers in Psychology
#15,976
of 29,428 outputs
Outputs of similar age
#208,079
of 410,848 outputs
Outputs of similar age from Frontiers in Psychology
#547
of 1,899 outputs
Altmetric has tracked 22,691,736 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 29,428 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 410,848 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 45th percentile – i.e., 45% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1,899 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 56% of its contemporaries.