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Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Overview of attention for article published in Frontiers in Psychology, June 2022
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (52nd percentile)
  • Good Attention Score compared to outputs of the same age and source (73rd percentile)

Mentioned by

twitter
3 X users

Citations

dimensions_citation
18 Dimensions

Readers on

mendeley
171 Mendeley
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Title
Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
Published in
Frontiers in Psychology, June 2022
DOI 10.3389/fpsyg.2022.925963
Pubmed ID
Authors

Zhao Du, Jun Liu, Tianjiao Wang

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 171 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 171 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 11 6%
Student > Master 10 6%
Lecturer 8 5%
Other 6 4%
Unspecified 6 4%
Other 20 12%
Unknown 110 64%
Readers by discipline Count As %
Business, Management and Accounting 29 17%
Unspecified 6 4%
Engineering 5 3%
Arts and Humanities 4 2%
Economics, Econometrics and Finance 3 2%
Other 13 8%
Unknown 111 65%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 April 2023.
All research outputs
#14,494,926
of 23,653,937 outputs
Outputs from Frontiers in Psychology
#14,738
of 31,541 outputs
Outputs of similar age
#189,041
of 415,423 outputs
Outputs of similar age from Frontiers in Psychology
#485
of 1,951 outputs
Altmetric has tracked 23,653,937 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 31,541 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.6. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 415,423 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 1,951 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 73% of its contemporaries.