How to effectively use altmetrics in your marketing and communication activities
4:30 PM - 5:30 PM GMT / 11.30 AM -12.30 PM ET
20 February 2019
Do you want to plan effective marketing and communication strategies for your publications?
In this webinar, we’ll discuss how Altmetric data and tools can be used to gather insights that can directly be applied to your strategic marketing planning and day-to-day promotional activities to boost the engagement, reach and discoverability for your publications.
Join us on the 20th of February when Cathy Holland, Director of Global Publisher Business Development at Digital Science, will be joined by Bethany Farr, Social Media Manager at Taylor & Francis, and Michael Cramer, Content Curation and Promotion Manager at ASHA Journals, to explore how altmetrics can be used to:
– Uncover hot topic content.
– Assess the impact of your marketing and PR initiatives.
– Effectively utilise new promotional channels to engage with your audience.
… and much more