Track social ‘share of voice’
Measure your ‘share of voice’ across social media channels and discover the extent of your research’s social influence
Building the strategy
Many companies track their ‘scientific share of voice’, a metric that compares the volume of research literature for their products in comparison to competitors. This metric misses a key constituency; health care providers (HCPs) who are influential on social media but rarely publish.
Altmetric and Dimensions have teamed up to create a unique ‘social share of voice’ dashboard and KPI suite that makes it easy for clients to track:
- Audience estimates
- Penetration with key demographics
- Media coverage
This unique offering helps clients to fine-tune their competitive strategy, adapt to a rapidly changing marketing landscape and identify HCPs with a strong ‘social footprint’.
If you would like to arrange a consultation then please fill the form below: