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Made for China

Overview of attention for book
Cover of 'Made for China'

Table of Contents

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    Book Overview
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    Chapter 1 Understanding China’s Consumers
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    Chapter 2 The Leaders Behind the 21 Made-for-China Success Stories
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    Chapter 3 Inspiring Consumers’ Dreams and Styles: Modern Media
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    Chapter 4 Getting that Dream Job: Tarena
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    Chapter 5 Diversifying the Product: GreenTree Inn
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    Chapter 6 Brand to Platform: Daphne
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    Chapter 7 Boutique Is Beautiful: Grace Vineyard
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    Chapter 8 High Above the Rest: Toread
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    Chapter 9 Reaching More Households, Offering More Products: Suning
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    Chapter 10 Households Upgrading Appliances: Haier
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    Chapter 11 Home-Style Dreams: Kuka
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    Chapter 12 FMCG Premiumization: Liby
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    Chapter 13 Medical Care Going Private: BYBO
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    Chapter 14 Protecting Lifestyle and Loved Ones: New China Life Insurance (NCI)
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    Chapter 15 Brand Trust: Yili
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    Chapter 16 Supermarket Sophistication: Yonghui
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    Chapter 17 Urban Fast Food Formats: Gil Wonton
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    Chapter 18 Better Booze: Jing Brand
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    Chapter 19 Turning TCM Classics into FMCGs: Guangzhou Pharma
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    Chapter 20 Curious About the World: Ctrip
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    Chapter 21 Eater-tainment: Hai Di Lao
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    Chapter 22 Chinese Hollywood: Wanda
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    Chapter 23 Home Entertainment: TCL
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    Chapter 24 Made for China: The Future
Overall attention for this book and its chapters
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Mentioned by

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1 X user
facebook
1 Facebook page
wikipedia
2 Wikipedia pages

Citations

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6 Dimensions

Readers on

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13 Mendeley
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Title
Made for China
Published by
Springer International Publishing, January 2018
DOI 10.1007/978-3-319-61584-4
ISBNs
978-3-31-961584-4, 978-3-31-961583-7
Authors

Christian Nothhaft, Nothhaft, Christian

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 13 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 6 46%
Student > Bachelor 2 15%
Researcher 2 15%
Unspecified 1 8%
Unknown 2 15%
Readers by discipline Count As %
Business, Management and Accounting 3 23%
Engineering 3 23%
Social Sciences 2 15%
Agricultural and Biological Sciences 1 8%
Unspecified 1 8%
Other 1 8%
Unknown 2 15%